Purchasing mailing lists can be very expensive. Depending upon how many local residents you'd like to target with your mailing, you can spend well over a thousand dollars just to get access to the list. Beyond the COST of the Lists, there's the Question of Quality

Although have sources in whom I have the highest faith and trust, inevitably the majority of lists we purchase have a significant amount of DEADWOOD in them. Bad addresses, changed address, unknown addressee etc.. We always take all the returned mail and update our database, but even then, there's always many that come back with no further/forwarding information. But now (courtesy of the USPS) there's an EFFECTIVE SOLUTION...

With enough new patient flow you can enjoy a pretty comfortable living, even if your management style isn't well, running on all cylinders at once. Not ideal. But it's a fact that a robust new patient flow can make up for moderate deficiencies elsewhere (to be clear, I'm not recommending poor practice management, just pointing out the powerful impact of new patient flow on your revenue).

I'm often asked by my Gems Family members, if I could only choose one thing for marketing, what should I do? To which I respond with two answers. First answer is that the number "one" in marketing is a very dangerous (foolish) number. Even if your one marketing strategy is going gangbusters, if (when) it eventually craps out, the financial risk to your practice is unnecessarily severe. Fact is you should be deploying at least 6 or 8 marketing strategies simultaneously and consistently throughout the year.

Second answer... is that there was one thing... if you could only choose one thing. But with the recent shift (they've changed the rules entirely) is it still the place you should invest your marketing dollars?

Some of the most effective marketing is what I like to call "Guerilla Marketing." Powerful strategies and tactics that just about no other dentist is doing. The fact that you are MARKETING IN A VACUUM makes these "Gems" that much more effective! And it doesn't matter where you are located!

One of our members practiced with his brother in a part of New York City known to have office buildings with more than 100 general dentists... per building! Admittedly they were in one of THE toughest areas in the world when it came to competition for new dental patients. Then they deployed one of my "Gems" I designed to enable any practice anywhere to attract new patients from local businesses. The brothers were shocked and amazed at how well such a simple (and FUN) strategy worked... right in midtown Manhattan!

You are about to discover one such Guerilla tactic... and BRAND NEW TWIST on a tried and true proven effective marketing Gem. The cost is MINIMAL and potential return (very) high. Best of all your team will LOVE... and may even fight over... who gets to deploy this Gem!

Imagine if there were a "Magic Phrase of Marketing..." a short easy sentence your team could learn in less than 30 seconds and deploy today... a sentence which would increase your new patient flow by as much as 15% per year. This Magic Phrase exists and will cost you absolutely nothing...